As we celebrate Heritage Day in South Africa, Prosound’s own legacy as a company comes to mind; a company whose history parallels that of the new South Africa.
Prosound people come from many different backgrounds and places, but all share the legacy given to us by the company founders; that of exceptional knowledge in audio and visual design for a myriad of applications. It is that experience of providing our clients with the means to present to the world that is important to everyone in Prosound, no matter their role.
Heritage in South Africa is often expressed through the arts; people presenting who they are through an articulation of their ideas and feelings. Minister of Arts and Culture, Nathi Mthethwa, reminded us at the annual Business Arts South Africa (BASA) awards this week, that it makes business sense to invest in the arts as it is a vital part of shaping a society.
As a member of BASA, Prosound continues to reinforce its commitment to the arts through initiatives that bring our product offering and application skills into play. It is fitting that in Heritage week, Prosound was at the Fugard Theatre celebrating the opening of a new play by South African musical stalwart, David Kramer, ‘Orpheus In Africa’. Not only had Prosound supplied lighting and sound equipment for the theatre, much of which is for this specific production, but a longstanding partnership with Prosound and the director and musical director allowed them to bring their full vision to the stage.
Also starting this week, Prosound’s involvement in the Fringe Festival extends from providing our suppliers’ sponsorship of many of its performance venues, to ensuring that the lighting operators are fully comfortable in their use of the consoles provided, through demonstrations and training sessions.
Prosound’s involvement in the arts is our soul food; it is the way we express who we are – lovers of spectacle and the support behind the artists who allow audiences to engage (here echoing Minister Mthethwa) with what it means to be a South African, an African, a citizen of the world.