Prosound founder, Terry Acres, was honoured with the Electro-Voice Lifetime Achievement Award for 40 years of exemplary service to the EV brand in Southern Africa. Kamil Swobodzinski, VP of EMEA Sales for Electro-Voice, presented the award at a dinner for all of the Prosound staff that are still helping keep Electro-Voice on stages, in venues, in houses of worship and in musician’s rigs all over South Africa.
Prosound is the longest running Electro-Voice distributor in the world. Therefore, the names Prosound and EV have been synonymous throughout Southern Africa for decades.
Both companies are known for pioneering work, innovation and high quality sound in the professional audio business. Prosound, in particular, has been a leading proponent of practically implementing EV’s patented technologies since 1974.
Some of the first loudspeakers used by Prosound were the ground-breaking ‘’line array’’ EV LR4B columns and the hornloaded 3-way Eliminator 1A.
A ground shift in proaudio was the patent and introduction of the EV Constant Directivity horn flares. Prosound was so intimately involved in applying these ‘’life savers’’ that EV gave the company the licence to manufacture them in South Africa.
Prosound designed and installed the first large scale bi-amped EV sound system in the world at the brand new Ellis Park in 1982. Similarly, Prosound undertook the design/build of the sound systems for the Durban Playhouse theatre complex in 1985, providing EV with its first large performing arts install over four venues.
Throughout the 80s and 90s EV was used to cover all of the major events occurring in Southern Africa. From Paul Simon’s Graceland, to the Pope, through to Nelson Mandela’s inauguration.
EV’s introduction of loudspeaker technology such as Manifold, Ring Mode de-coupling and X-array were all supplied to Prosound as a virtual beta site for the associated products.
The dominance of EV in worldwide stadia, in particular with the last three soccer world cups, is indicative of the company’s leading edge products and reliability. Prosound designed, supplied and installed the sound systems for 10 of the 11 stadiums for the 2010 FIFA World Cup, all with EV products.
The lifetime achievement award from EV to Terry Acres, founder of Prosound, was another first for both companies!
Acres commented that the partnership between EV and Prosound has been marked by a passion for good sound and the science to achieve the same reliability and consistency in products as well as in the business relationship; and importantly, an emphasis on ethical and trustworthy interaction at all times.
Kamil Swobodzinski from Bosch/EV thanked Acres for his input to EV and support of the product for so many years. He commended Prosound for the seamless transition into the future, while Acres continues to pursue excellence in sound through training, design and activities in live music.
Thank you Terry for being such a huge and integral part of the Prosound and Electro-Voice story for 40 years, and we look forward to many more prosperous years!